Explore this spelling list: GCSE Media Studies: Audience 1. Learn the words in the spelling list then try out the spelling games at the bottom of the page. Select Learn, Games, Test, Print, or Write to get started.
Key words for GCSE Media Studies
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active |
An active audience engages with and responds to a media text.
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passive |
A passive audience observes and accepts a media text without questioning it.
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mainstream |
If something is mainstream, it means it attracts a wide-ranging audience.
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niche |
If something is niche, it means it attracts a specialist audience.
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consumption |
Consumption refers to how an audience uses a media text.
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mode |
The mode of address refers to how the media text speaks to its audience.
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address |
The mode of address refers to how the media text speaks to its audience.
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positioning |
Audience positioning refers to how the audience is positioned in relation to the text.
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bias |
A bias is a one-sided view of something.
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preferred |
Preferred reading refers to how the producer of the work would ideally like the audience to respond to it.
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reading |
Preferred reading refers to how the producer of the work would ideally like the audience to respond to it.
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dominant |
The dominant reading is how most members of the audience interpret the text.
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oppositional |
An oppositional reading is when the audience disagrees with the message of the text.
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negotiated |
A negotiated reading is a compromise between the dominant reading and the oppositional reading of a text.
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segmentation |
Segmentation refers to an audience that is divided.
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primary |
Primary research is done by the researcher.
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research |
Primary research is done by the researcher.
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secondary |
Secondary research is when you consult research that has been done by someone else.
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