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An ______ audience engages with and responds to a media text.
A _______ audience observes and accepts a media text without questioning it.
If something is __________, it means it attracts a wide-ranging audience.
If something is _____, it means it attracts a specialist audience.
___________ refers to how an audience uses a media text.
The ____ of address refers to how the media text speaks to its audience.
The mode of _______ refers to how the media text speaks to its audience.
Audience ___________ refers to how the audience is positioned in relation to the text.
A ____ is a one-sided view of something.
_________ reading refers to how the producer of the work would ideally like the audience to respond to it.
Preferred _______ refers to how the producer of the work would ideally like the audience to respond to it.
The ________ reading is how most members of the audience interpret the text.
An ____________ reading is when the audience disagrees with the message of the text.
A __________ reading is a compromise between the dominant reading and the oppositional reading of a text.
____________ refers to an audience that is divided.
_______ research is done by the researcher.
Primary ________ is done by the researcher.
_________ research is when you consult research that has been done by someone else.