influence - noun

a power to affect persons or events especially power based on prestige etc

causing something without any direct or apparent effort

a cognitive factor that tends to have an effect on what you do

the effect of one thing (or person) on another

one having power to influence another

influence - verb

• have and exert influence or effect
• shape or influence; give direction to
• induce into action by using one's charm

influence - thesaurus

charm   determine   mold   regulate   shape   tempt   work