charm - noun

attractiveness that interests or pleases or stimulates

a verbal formula believed to have magical force

something believed to bring good luck

(physics) one of the six flavors of quark

charm - verb

• attract; cause to be enamored
• control by magic spells, as by practicing witchcraft
• protect through supernatural powers or charms
• induce into action by using one's charm

charm - thesaurus

appeal   appealingness   becharm   beguile   bewitch   captivate   capture   catch   enamor   enamour   enchant   entrance   fascinate   influence   spell   tempt   trance